Prasar Bharati’s PB-SHABD, or Prasar Bharati – Shared Audio-Visuals for Broadcast and Dissemination, is a free multimedia news feed service for registered media organisations in India. The Ministry of Information and Broadcasting launched the platform on 13 March 2024 in New Delhi, and free access has been extended until March 2027 for 3,600 media organisations.
PB-SHABD Platform
PB-SHABD provides ready-to-use news content in text, video, audio, photographs and infographics. The platform offers content in 15 Indian languages and covers nearly 50 news categories, including national, regional and local developments.
Coverage and Content Network
The service supplies over 1,000 daily news stories. Its content is logo-free and does not require credit when used by registered media organisations. PB-SHABD uses a network of more than 1,500 reporters, correspondents and stringers, along with 60 dedicated 24×7 edit desks.
Live Feed and Archival Features
The platform includes a live feed feature for events of national importance, investiture ceremonies and press briefings. It also provides an archival library for stored news material and reference use.
Important Facts for Exams
- Prasar Bharati is India’s public service broadcaster and operates All India Radio and Doordarshan.
- PB-SHABD stands for Prasar Bharati – Shared Audio-Visuals for Broadcast and Dissemination.
- The platform was launched on 13 March 2024 by the Ministry of Information and Broadcasting.
- Registered newspapers, magazines, journals, television channels, radio stations and digital publishers can register for free at shabd.prasarbharati.org.
Registration and Access
Media organisations can register for free on the PB-SHABD portal at shabd.prasarbharati.org. The service is open to newspapers, magazines, journals, television, radio and digital publishers.
